TEACHER, 2016-present
Eagle, Mountain, Saginaw ISD | Ed Willkie Middle School

ELAR Teacher and Theatre Director in the Fort Worth area.

 

Certifications:

 

• ELAR 4-8

• Theatre EC-12

• Work with 6-8 grade students in ELA/R classes by following TEKS and state curriculum.

• Direct middle school students in multiple school productions including OAP/UIL.

Communications Director, 2015-2016

esd & associates, San Antonio, Texas 

Developed key communication strategies for clients and assisted with agency growth initiatives.

 

Selected Contributions:

 

• Create and update web content for social media sites.

• Obtain bids on advertising for event promotions.

• Create and disseminate press releases to local media outlets.

• Organize press conferences, notify media and arrange guest speakers for local and national media events.

• Write ad copy, blogs, and feature stories for magazines and web content per client needs.

CONTENT WRITER, 2013-2015

HCL America, San Antonio, Texas @ USAA Campus

Provide content for USAA correspondence, emails and social media applications.

 

Selected Contributions:

 

•    Interview subject matter experts.

 

•    Gather research from external and internal resources

 

•    Follow-up on source and background information leads to fully understand,          and write about topics as assigned.

 

•    Write on-brand messaging in a variety of business styles for different media        channels (ie, print, online or video)

 

•    Finalize and manage standard writing assignments.

 

•    Work with editors and designers in production of assignments

•    Conduct plagiarism reviews.

 

•    Develops product copy to support business and marketing objectives of the        client.

 

•    Retrieves, edits, and updates copy from an existing product copy database.

 

•    Works on high-profile accounts that are complex, non-routine and vary                  greatly in scope.

 

•    Establishes priorities for assigned tasks for self and others and often works          concurrently on multiple complex tasks.

 

•    Works with client's merchant and legal staff to develop an approved copy              database to facilitate the copywriting and editing process.

 

•    Works with designers to incorporate copy into final piece.

 

•    Gathers essential communication objectives from client meetings, briefings,        interviews, and research.

 

•    Conceptualizes and determines product features for new items, converting          into compelling reader benefits.

 

•    Proofreads for style, grammar, punctuation, logos, photo and copy                        relationships, spelling and overall style consistency.

 

•    Quality checks page layouts for type characteristics and adherence to layout,        style. May check work of others.

 

•    Performs other related duties and participates in special projects as                      assigned.

 

MARKETING SPECIALIST, 2012-2013

The City of Bedford, Bedford, Texas

Communicate with internal departments to coordinate and update all social media sites and marketing materials.

 

Selected Contributions:

 

• Create and update web content for social media sites.

• Obtain bids on advertising for event promotions.

• Create and disseminate press releases to local media outlets.

• Brand the image of the City of Bedford and maintain a consistent message.

• Create tourism and event videos for the YouTube Channel.

FREELANCE WRITER, 2010-present

Asher Communications (currently accepting assignments)

Visit rebeccaasher.contently.com for complete writing samples.
 

Selected Contributions:

 

• Experienced in writing feature articles, short stories, editorial pieces, press releases, research reports, and creative print/radio ad copy.

• Web content writer and publicist.

• Update web content and social media sites.

• Content writer who fulfills assigned work as requested. 

• Provide book reviews, press releases and literary critiques as requested.

TEACHER, 2010-2012
Institute of Reading and Development, Novato, CA

Teacher for the D/FW and southwest region summer and fall school program.
 

Selected Contributions:

 

• Taught students ages K-12 and College.

• Instructed curriculum as structured by Institute of Reading and Development.

SENIOR ACCOUNT EXECUTIVE, 2006 – 2010 
Fort Worth Star Telegram – Fort Worth, Texas

Communicate with retail customers, management, and internal departments, to coordinate an overall sales and marketing strategy in accordance with company goals.

Selected Contributions:

 

• Partner with retail stores in growing their business through advertising in print and online.

• Maintain and exceed month to month sales goals:

• Achieved 122% over PY revenue.

• Increased actives account by 30%

• Northeast Star Award for Community Involvement-2009

• Maintain presence in the community by attending local chamber events and functions.

REGIONAL MARKETING MANAGER, 2004-2005
PROMOTIONS MANAGER, 2003-2004 
LOS ANGELES DAILY NEWS/Los Angeles Newspaper Group

(LANG) – Woodland Hills, CA

Developed and managed a wide range of marketing tools, including promotional materials and direct-mail pieces. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. Provided direct support to Circulation Director.
 

Selected Contributions:

 

• Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.

• Increased retail and community event sales locations from 6 stores and 4 yearly events to 25 new retail locations and 30 events a month

• Implemented business to business partnerships that increased overall home delivery circulation by 1%

• Managed all aspects of direct mail programs for all 8 newspapers within LANG.

 

SALES TRAINER, 2002-2003 
NATIONAL NOTARY ASSOCIATION – Chatsworth, CA

Worked within a team environment to carry out a full range of educational and marketing functions. Traveled nationwide presenting training courses for Notary Public representatives.  Established product selection, pricing, and programs based on regional needs and goals. Assisted in Web site promotions and in communicating marketing programs.
 

Selected Contributions:

 

• Designed training tools for employees that increased productivity.

• Created educational power points and workbooks for notary attendees.

• Met and exceeded monthly sales objectives.

• Coordinated travel logistics with hotel and banquet facilities to provide locations for classes.

PUBLICIST, 2001-2002 
RG MANAGEMENT – Tarzana, CA

Kept remaining clients of Green Knight Entertainment after company closed to see projects through to completion.

 

MARKETING/TALENT MANAGER, 2000-2001 
GREEN KNIGHT ENTERTAINMENT-Burbank, CA

Established a start-up talent management and production company.  Created and executed promotional campaigns to build business relationships that would benefit company goals and objectives.
 

Selected Contributions:

 

• Developed and maintained relationships with agents and studio  and media executives that enables clients to promote their projects such as MTV, NBC, ABC, Disney, Comedy Central and various other film production companies.

• Created press and marketing strategies for clientele to promote their current project.

 

SENIOR EVENT COORDINATOR, 1998-2000
EVENT SALES REP, 1996-1998 
ORANGE COUNTY REGISTER-Santa Ana, CA

Tracked, projected, and reported circulation-based event marketing programs.
 

Selected Contributions:

 

• Researched new events to increase newspaper circulation sales

• Implemented and managed large scale events that included trade-shows, country fairs, and other community-based events.

• Prepared reports and presentations need for Marketing Manager.